Since the Murphy bed
Craft is hereditary
in this family.
Three generations, one standard: the Alters have been designing and building for over seventy years across two continents.
First generation — Uruguay & Argentina
The invention
Joseph Alter — carpenter and inventor — creates what the world now knows as the Murphy bed. Craft enters the family bloodstream as a patent-grade obsession with how things fold, fit, and hold.
The people
Led by builders, not brokers.
Herman Alter
Builder · Founder
35+ years building Miami. Herman learned carpentry from his father and grew a small South Beach shop into a comprehensive design-build firm — and still walks every project like it's the first one.
David Eyal Alter
Design-Builder · GC & Broker
Licensed Florida General Contractor at nineteen. David leads the firm's design-build system and its development arm — carrying the family standard into its third generation.
Marcelo Sonnschein
Architect · Design Lead
30+ years of practice and one of Argentina's leading architects. Marcelo leads the in-house design division that makes one-contract design-build possible.
The entire team — 30+ professionals
DESIGN DIVISION
Led by Marcelo Sonnschein
- — Architects
- — Interior designers
- — 3D visualization
- — Permitting drafters
BUILDING DIVISION
Led by Herman Alter
- — Project managers
- — Superintendents
- — Master carpenters
- — Field crews
DEVELOPMENT & CLIENTS
Led by David Eyal Alter
- — Estimating
- — Owner representation
- — Investor relations
- — Client concierge
[DAVID: full roster names + headshots — the grid is built to take one card per person.]
Credentials
Licensed. Insured. Accountable.
Florida General Contractor
[DAVID: FL GC license number]
Insurance & bonding
[DAVID: GL/WC carrier limits + bonding capacity — certificates provided with every proposal]
Recognition
[DAVID: awards, Houzz badges, press features with links]
Build with the family that's been building for three generations.
Schedule a free design-build consultation and start the journey toward your dream space.